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Pistol Panties is a London-based swimwear brand to know. Loved by celebrities, fashion insiders, and the stylish, expect a range of bikinis and one-pieces that are feminine, flattering, and importantly fun. And excitingly, Deborah Fleming, the founder of the label, has just launched her new ECO Swim range on a freshly branded website. Here, it’s all about product longevity, making use of high-quality fabrics, and on-point manufacturing techniques, which are then applied to classic designs. The result? A long and happy product lifecycle, ensuring pieces are loved and worn for years to come. Just how we like it. Pistol Panties...

The silhouettes offer something for everyone, whether it’s an old school or contemporary vibe. High waisted bottoms, push up bras and form fitting one-pieces that would make Marilyn Monroe proud, sit happily alongside little triangle sets for today’s beach babe. There’s also super-glam, wafty kaftans for channeling your inner Elizabeth Taylor. We’re sold. ...

Over the years we have had the pleasure of being featured in Sports Illustrated Swim issues, our designs have been worn by many up and coming models including Chrissy Teigen. We have watched her blossom from a young model to a beautiful, successful wife and soon to be mother. In her Sports Illustrated Swim debut she wore one of our designs the Kate Neon Lace bikini set, and we watched it fly off the rails. Chrissy Teigen pictured in "Kate Neon Lace" bikini set. Six years after her debut in Sports Illustrated Chrissy has featured in Sports Illustrated issues countless times....